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If your website is not optimized for modern browsers and devices, you are likely to miss missing out on a huge opportunity to attract more visitors and increase sales. However, it’s not just about making your site look more modern, many other factors come into play when optimizing the user experience through your small business […]
5 Reasons Your Small Business Needs A New, Modern Website Read More »
Your online reputation is said to be a reflection of you and your business. According to Forbes, 97% of online business owners stress the importance of online reputation management. ORM is considered a very important SEO practice. The better reviews you have, the higher you’ll rank on search engines. What is Online Reputation Management? Online
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Web design is more complex than you might think. The importance of a good sales funnel and a well-designed customer journey has been well known to marketers since before the internet was even a thing, so it’s only natural that these concepts have found their place on the web as well. A visitor on your
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Website design is a rapidly growing field, but by no means is it a recent development. As more and more business is conducted online, however, it is essential that web users can easily locate your contact information. To successfully attract new customers, they must be able to find your NAP (name, address, phone number) and
Is your Contact Us page costing you conversions? Read More »
You probably instantly think about articles, blog posts and social media when you hear the words “content marketing,” but these are just small components of a larger strategy! For a business, content marketing can help capture customer attention, generate leads and create brand awareness. It can also help increase the online engagement that drives conversions,
How Can Content Marketing Increase Conversions? Read More »
Google will begin to roll out its new page experience update sometime around mid-June of this year. This will be after minor delays pushed the date back from the originally planned timeline of May 2021. The update promises to lend greater weight to factors relating to user experience, while also opening up Google Top Stories
5 Things Your Website Needs Before The New Google Update Read More »
When it comes to being found online or off, local businesses face a challenge. That is why it is important to be found in your local Google search. Using Local SEO is a great way to help potential customers discover you. It provides the information they want when they want it. Thus, putting your business
Get Listed On Google Maps Read More »
Each year brings in new tips, tricks, and trends in the world of digital marketing. Therefore, staying on top of all this new information can be overwhelming. But, it is highly integral to keeping your business on top of its game. So, when it comes to the game of being found online Search Engine Optimization
Essential SEO Tips For 2020 Read More »
When you find yourself in the market for a service or a product where do you look to? Chances are you head to Google to scope out your options. As you scroll and click on various businesses you’re likely to come across their Google My Business (GMB) ad. So, what is it and what are
The Benefits of Google My Business in 2020 Read More »
Search engine optimization (SEO) is an organic marketing strategy that is absolutely essential for the success of your online business. SEO offers quality content, positive user experience and an increase of visibility on the internet. This results in bringing a high number of users to your website. Here are some reasons why every business should
5 Reasons Why Your Business Needs To Invest In SEO Read More »
The foundation of a great Organic SEO campaign is an optimized Google My Business listing. 2nd Line Marketing has perfected the creation, verification, and optimization process for our clients. When it comes to local business advertising, an accurate and informative listing on Google is as valuable as having an ad in the yellow pages 20
Citation Sites are online listings for local businesses. However, before you write them off you should understand their effect on your business. Furthermore, citation sites enable your company to gain visibility in directories such as Facebook, Yelp, and Mapquest just to name a few. Additionally, you can find listings on websites, apps, and social platforms.
What Are Citation Sites And Why Do We Need Them? Read More »
Is Social Media For Business Worth it? Yes, it is. So what is it? In short, it means managing your brand’s voice and identity on social platforms. Specifically, your engagement and interactment with your potential customers on a daily basis. However, marketing through different advertising mediums can also draw more attention and create a conversation.
Social Media For Business Read More »
The foundation of a great Local SEO campaign is an optimized Google My Business listing. These listings consist of Google Search, Google Images, and specifically Google Maps. 2nd Line Marketing has perfected the creation, verification, and optimization process. A consistent Google My Business listing is as valuable as having an ad in the yellow pages
Google My Business Listing – How Important Is It? Read More »
As technology continues to blur the lines between traditional businesses and the Internet, the importance of online reviews is greater than ever. Especially when it comes to social networks. Whether you sell a product or provide a service, interaction through your social networks is vital to the growth of your brand. Getting your company started
How Online Reviews Benefit You Read More »
Why Facebook advertising is important for a business? Facebook has an entire user interface designed for business activities and gives the opportunity to keep business profile pages, online stores and also an advertising system that allows marketers to target their ads based on interests, income level, age, sex, location, a marital status, and many more.
Why Facebook Advertising Is Important For A Business? Read More »
You may have found out about advertising on Instagram, and are now thinking about whether or not you should utilize Instagram as a social media platform to advertise your business. Advertising on Instagram has sparked the interest of most business owners, especially now that the image-based platform is the second most popular social networking site.
Advertising On Instagram Read More »
Because of the rising popularity of social media, advertising through traditional channels like television, radio and newspaper has been replaced with online advertising. As a cheap marketing method with the ability to reach more people than before, online advertising has particularly become popular among startups and small businesses. In fact, Facebook Advertising and Google Adwords
Facebook Advertising vs. Google Adwords Read More »
Search Engine Optimization vs. Search Engine Marketing, what do they mean? Before we dive into that, let’s understand their basic importance. As of 2017, the number of searches over the internet averaged almost 6 billion a day. While it is true that social media has taken the world by storm, there is more going on
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