Having Online Reviews on a Variety of Sites Helps Your Ranking Within Those Sites
To illustrate, consider how often there are search results within search results. For instance, Yelp is a search result within a Google search. This then leads you to a Yelp category page which then displays sites based on the amount and quality of reviews a business has. This is a perfect example that exemplifies just how great of a Search Engine Optimization tactic reviews can be.
Above all, online reviews help with word of mouth & constitute great referral power. Surely, if people hear about your site offline, they are bound going to look you up online. Don’t let a poorly maintained online reputation be the deal-breaker!
Can Consumer Reviews Really Increase My Business’ SERP (search engine results page) Ranking?
Yes, with the right combination of strategically planned traditional SEO, content, keywords, mobile optimization, and positive reviews, your SERP rating is very likely to increase.
For instance, when you provide consumers with new and reliable content, you are actively increasing your SERP rating. Additionally, user-generated content, such as reviews, is one of the easiest ways to help increase your ranking. Furthermore, responding to reviews, both positive and negative, in a professional and timely manner, builds trust with your consumers. Having a positive rapport gives the customer a renewed sense of comfort in your company, encouraging them to purchase from you in the future.