Amber Griffith

Google Analytics

Why is Google Analytics so important for a website?

Why is Google Analytics so important for a website? Google Analytics (GA) can be intimidating at first glance. There is a plethora of data about your business’s web traffic. It can be overwhelming, to say the least, however, GA can also be an incredibly helpful tool for growing your business and your online presence. What …

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Importance of Online Reputation Management in the Digital Age

Importance of Online Reputation Management in the Digital Age

Your online reputation is said to be a reflection of you and your business. According to Forbes, 97% of online business owners stress the importance of online reputation management. ORM is considered a very important SEO practice. The better reviews you have, the higher you’ll rank on search engines. What is Online Reputation Management? Online …

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is your contact page costing you conversions

Is your Contact Us page costing you conversions?

Website design is a rapidly growing field, but by no means is it a recent development. As more and more business is conducted online, however, it is essential that web users can easily locate your contact information. To successfully attract new customers, they must be able to find your NAP (name, address, phone number) and …

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content marketing

How Can Content Marketing Increase Conversions?

You probably instantly think about articles, blog posts and social media when you hear the words “content marketing,” but these are just small components of a larger strategy! For a business, content marketing can help capture customer attention, generate leads and create brand awareness. It can also help increase the online engagement that drives conversions, …

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