Search Engine Optimization

 

Search Engine Optimization is a term most businesses are familiar with. Essentially, it is how your business appears in search engines. We specialize in implementing the processes that will catapult you to the top of the results and drive traffic to your site and business.

A group of people from Fogo Solutions looking at a laptop.

Maps SEO

Maps SEO is especially important for driving local business. Maps can be the difference between a customer choosing you versus a competitor. It is our goal to help your business reach the Google local pack (the top 3 results Google chooses for your query) and be a step ahead of others in your field. We employ strategies to ensure that your business is easily discoverable and seen.

Local SEO

Local SEO is critical for bringing in nearby customers. Think of it as a race to be the first to give your business card to someone who needs your services. When a homeowner finds a kitchen sink leak, they will go to a phone or computer and search “plumber.” As a result, the search engine will provide them with a list of local companies who can help. The homeowner contacts the one they deem most reliable and the connection is made. Local SEO helps increase your chances of being the chosen plumber. Whether you are based in New Orleans or across the country, Local SEO is an essential part of today’s business marketing strategy.

Off-Page SEO

Off-Page SEO is, like the name suggests, everything that isn’t on your website. From link building and social media to blogging and local SEO, search engines rely on these things just as much as the content that is on your website. Your ranking on a search engine depends on the relevance and trustworthiness of your website. We can measure this by tracking the sites linked to your website. The more reputable websites that link to you, the more trust you build. 

Building backlinks is our main strategy. Search engines use these links to gauge the quality of the content in the link. Sites with high value, quality backlinks will have better search engine ranking. 

We separate links into three categories: 

Organic - Organic links are editorially given without any action on the page owner’s part. Ex: A fashion blogger adds a link to a blog post that mentions their favorite shop.

Manual - Manual links are done through deliberate link building practices. Ex: An influencer shares your content or customers link your website from theirs. 

Self-Created - Self-created links are created by adding backlinks in online directories, optimized anchor text, forums, etc. However you obtain these links, only those that offer the greatest quality will contribute to your off-site payoff. 

 

On-Page SEO

On-Page SEO encompasses everything on your own website. You are completely in control of this side of SEO. Our team employs strategic tools to ensure that your website is easily found on search engines and viewable on phones, tablets, laptops, desktops, etc. Search engines like Google scan the Internet for relevant, high-quality information and links to answer a user’s query. A search engine should be able to easily understand your website and its content so it can identify that your site answers questions about your company and the products and/or services you offer. On-site SEO helps your website be more search engine and human friendly. Page content is the core of on-site SEO. Your website’s content tells your readers and search engines about your business and how you offer a solution to a problem or a need. Your website should showcase your level of expertise, authority in your field and overall trustworthiness. 

Brett ButlerBrett Butler
15:43 26 Jan 24
We have had very few issues with our email servers and data storage. When something has come up, FOGO has been quick to answer as well as professional and knowledgeable in providing a solution.
Ben LambertBen Lambert
20:04 15 Dec 23
FOGO Solutions has been our go-to for all things IT related, and we would definitely recommend them to any and all of our business clients. Thank you for what you do!
Brian LittleBrian Little
20:49 31 Oct 23
The team at FOGO is always quick to solve any problem that we may need help with. Their staff is friendly and always professional. They have given our company the edge we need to compete in our market. The are highly recommended!
Shawn C. ZShawn C. Z
23:20 19 Oct 23
Extremely pleasant employees
Tre BattleTre Battle
17:00 11 Sep 23
FOGO has been an asset to our company for years and I have personally appreciated their responsiveness and genuine care for their clients.
Jennifer HoneycuttJennifer Honeycutt
19:55 30 Aug 23
FOGO was exactly what we needed for our small business! They provide an affordable, secure off site server with an incredible IT team to install and upgrade software as well as help us trouble shoot when we have issues! The migration was seamless and the recommendations were on target!
Kevin PhillipsKevin Phillips
19:33 30 Aug 23
My company really enjoyed the Cyber Security class.
Brett MatthewsBrett Matthews
15:08 30 Aug 23
Our agency has been using FOGO for social media services and have been very impressed. We have seen an ROI as customers call in from the advertisements they see on Facebook, etc. Camry and the team was a pleasure to work with on install.
Nelia LovvornNelia Lovvorn
16:01 28 Aug 23
Fogo solutions has been an incredible resource to our team. Their secure approach to websites and web hosting is a game changer. Best marketing agency in west Georgia.
Grant BelbackGrant Belback
20:42 25 Aug 23
We’ve been using FOGO’s IT service at our properties for over a year now and they are truly genuine people to do business with. They continue to exemplify quality customer service and our company has received great value from using them because they act quick and offer high-quality products and services. They also created an attractive website for a few sites! Highly recommend!
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