Client: Regional Title Services Provider
Partner: FOGO Solutions
Campaign: Facebook Ads — Lead Generation
Timeframe: July 2024 – July 2025
Overview
A regional title and registration company operating across Louisiana partnered with FOGO Solutions to scale local lead generation through Facebook Ads. The objective was to drive measurable, low-cost hiring across more than nine office locations.
Objectives
- Generate high-quality leads from Facebook Ads across all locations
- Optimize delivery to reach high-intent, mobile-first audiences
- Lower cost per lead (CPL) while increasing volume
Strategy
FOGO Solutions developed and managed a Facebook Ads strategy that included:
- Geo-targeted ad sets for each service location
- Instant Forms and Click-to-Call formats for seamless conversions
- Mobile-first creative with local messaging
- Retargeting campaigns for past visitors and engaged users
- Full attribution tracking via Meta Pixel and CallRail
Performance Results (12 Months)
- Total Facebook Leads: 4,672
- Total Clicks: 26,181
- Click-Through Rate (CTR): 3.08%
- Conversion Rate: 17.8%
- Average Cost Per Lead (CPL): $6.14
- Estimated Facebook Ad Spend: $28,680
- Top-Performing Markets: Baton Rouge, Metairie, Lake Charles, Harvey
What Made It Work
Hyper-local targeting based on office location
Weekly A/B testing of copy, images, and CTAs
Instant-loading mobile forms with high conversion rates
Ongoing optimization to maintain low CPL
Impact
In one year, FOGO Solutions delivered nearly 5,000 Facebook-generated leads for the client at an average CPL of $6.14, over 60% lower than the industry benchmark for automotive service categories. These results supported year-round growth and sustained visibility across multiple local markets.
Ready to scale lead generation for your service business?
Contact FOGO Solutions at (866) 674-3836
Visit fogosolutions.com
