Do you dread the thought of planning your social media content? Do you avoid it at all costs and put it off until the last minute, only to end up posting something random and less than meaningful? If you answered yes to either of these, then you’re not alone. So many people struggle with planning their social media content, but it doesn’t have to be that way. There is an easier way. You can work smarter and not harder simply by repurposing your existing content.
What is Repurposing Content?
Repurposing content is recycling the content you already have and using it in a different way. What does that mean? Say your healthcare business has a popular blog post on strategies for reducing anxiety, you can use the exact same content in your social media posts. However, this can be easier said than done. There are some things you need to consider when you’re repurposing your content for social media.
How Do I Repurpose Content for Social Media?
Repurposing content for social media is a great way to make your life easier. However, you will still need to put some thought into it in order for this strategy to be successful. Here are some Do’s and Don’ts for repurposing content.
Don’t
- Don’t copy and paste content without any thought.
- Don’t use outdated information.
- Don’t use poor-performing content.
Do
- Use high-performing content.
- Be mindful of the types of content on each social media platform, i.e. Instagram has graphics and pictures.
- Think about how you will reformat your content based on which social media platform you will post to.
Examples of Repurposed Social Media Content
Let’s use the “strategies for reducing anxiety blog post” example again. A typical blog post is at least 500 words, usually more. That means you have a gold mine of content in just one blog post. Here are a few examples of how you can repurpose that one blog post into several different types of content.
Create graphics from quotes for Instagram or Facebook.
You can use quotes from a blog post and create graphics to use on Instagram and Facebook. These graphics can be spread out over several posts, or you can create a carousel post. Tailwind defines carousel posts as, “Officially called “multiple-image posts” by Instagram, these are posts that feature up to 10 photos or videos (or a combination) that followers can swipe through.”
Use insightful or thought-provoking excerpts as tweets.
Take some insightful excerpts from your blog post and create a Twitter post with them. Be thoughtful in which excerpts you choose. You want to choose something that will spark discussion and boost engagement. Remember, you are limited to 280 characters (not words) for tweets.
Create a video for Facebook or IGTV.
Take the blog post and create a video for Facebook or IGTV (Instagram TV). You can use all the content in the blog post in your video, BUT be sure to make it engaging and interesting. If you are reading your blog word for word in a monotone voice, your followers probably won’t stick around to watch.
Use a tweet as a graphic for Instagram.
You can take a screenshot of your blog post excerpt tweet and post to Facebook or Instagram. You’ve already done the hard work in choosing the quote, just take a screenshot.
Use content to create a Facebook or Instagram story.
Instagram and Facebook stories are 15 seconds long. You can post a quick video outlining some nuggets of information from your blog post and post the link to your blog in the story. You can also post one of your graphics and include the link to your blog.
What are the Benefits for Repurposing Content?
Saves you time.
Arguably one of the best benefits for repurposing content is the amount of time and energy you will save. Instead of agonizing over what to post on social media and struggling to create content from scratch, you have a plethora of information at your fingertips to choose from. You can take all that time you’ll save and apply it elsewhere, like growing your revenue and expanding your business.
Boosts your SEO.
When you repurpose content, you have more credible information on the internet, which can boost your SEO (search engine optimization). Social Champ tells us “Google prefers websites they can trust, so the more folios of quality information you have, the more convenient they can recognize you as a credible source of information.”
If you’re still lost when it comes to how you can repurpose content for social media, reach out to us. We have experts on our team ready to help you propel your business forward in the online realm. We can save you time and energy so that you can focus on growing your business, increasing revenue, and taking care of your clients.
