Changes to Facebook
Facebook is now structured to limit the number of business posts that appear on a user’s news feed. In other words, it has reduced overall visibility for companies and their pages. As a result, Facebook Ads have become a necessary resource for brands trying to build a presence on the platform. It’s affordable and successful – if you advertise correctly.
With FOGO Solutions, we will help you create the right budget and advertisement to help your business grow. We not only create social media content to promote on an ongoing basis but also monitor and report demographics and interaction rates.
As your company’s visibility on Facebook grows, so do the benefits.
This type of advertising helps your business with the following:
Improve Return-On-Investment (ROI)
Ad placement on Facebook is highly targeted. You can focus your marketing efforts and ad spend on those within your target market. This means you can restrict your ad to those within a certain age range, zip code, gender, etc. With this highly targeted feature, companies can avoid low conversion rates and improve overall ROI.
Customers who have visited your website are more likely to make a purchase than those who have not. For this reason, re-marketing (or showing ads to people who have viewed your site) is a vital element of Facebook advertising. It gives users the chance to buy a product or service they may not have considered when first viewing your site.
Build Mobile Presence
Facebook ads target potential customers on every type of device. They even allow you to include a “call now” button for those searching on a mobile phone. This allows users to make a purchase or contact you for more information when and how they want.