Jamie Ziglar
The Most Important Thing You Need to Do When Video Conferencing During COVID-19
Just as people were starting to get in front of stay-at-home recommendations with robust video conferencing and on-line learning options, “zoombombing” was born, proving yet again that evil knows no bounds. Zoombombing occurs when hackers break into Zoom meetings and wreak havoc by sharing inappropriate video or drawings, screaming obscenities, or posting hate speech. They […]
3 Ways Tech Is Helping Us Through the COVID-19 Pandemic
Many businesses and people are struggling as the COVID-19 Pandemic. Closures of restaurants and bars, canceled events, and other restrictions force our society to practice social-distancing. In this time of need, we, as a group, are more prepared than most other industries to help our clients maintain their businesses through this crisis. As an MSP, […]
5 Tips for Successfully Working from Home
COVID-19 has forced event cancellations, school closures, and consideration for remote work where possible. As more companies are sending their employees home to work, we compiled this list of tips to be successful while working from home. Reliable Internet: Nothing is more frustrating than having spotty Internet, especially when you’re trying to work on a […]
The Benefits of Google My Business in 2020
When you find yourself in the market for a service or a product where do you look to? Chances are you head to Google to scope out your options. As you scroll and click on various businesses you’re likely to come across their Google My Business (GMB) ad. So, what is it and what are […]
7 Necessities before Sending Your Workforce Remote
Due to the COVID-19 outbreak, many companies are considering sending their workforce remote to facilitate social distancing and to keep their workforce healthy. However, it’s not as simple as sending your employees home, firing up personal laptops, and getting to work. Here are seven things you need to have lined up to successfully send your […]
5 Reasons Hackers Steal Your Data
As professionals in the IT business, we all have firsthand knowledge that the web can be a dangerous place for anyone, especially if you run a business. The more we analyze security breaches, the more we ask the most crucial question: why? Why do hackers go through all that trouble to make life more difficult […]
5 Reasons Why Your Business Needs To Invest In SEO
Search engine optimization (SEO) is an organic marketing strategy that is absolutely essential for the success of your online business. SEO offers quality content, positive user experience and an increase of visibility on the internet. This results in bringing a high number of users to your website. Here are some reasons why every business should […]
Organic SEO
The foundation of a great Organic SEO campaign is an optimized Google My Business listing. 2nd Line Marketing has perfected the creation, verification, and optimization process for our clients. When it comes to local business advertising, an accurate and informative listing on Google is as valuable as having an ad in the yellow pages 20 […]
What Are Citation Sites And Why Do We Need Them?
Citation Sites are online listings for local businesses. However, before you write them off you should understand their effect on your business. Furthermore, citation sites enable your company to gain visibility in directories such as Facebook, Yelp, and Mapquest just to name a few. Additionally, you can find listings on websites, apps, and social platforms. […]
Social Media For Business
Is Social Media For Business Worth it? Yes, it is. So what is it? In short, it means managing your brand’s voice and identity on social platforms. Specifically, your engagement and interactment with your potential customers on a daily basis. However, marketing through different advertising mediums can also draw more attention and create a conversation. […]
Google My Business Listing – How Important Is It?
The foundation of a great Local SEO campaign is an optimized Google My Business listing. These listings consist of Google Search, Google Images, and specifically Google Maps. 2nd Line Marketing has perfected the creation, verification, and optimization process. A consistent Google My Business listing is as valuable as having an ad in the yellow pages […]
How Online Reviews Benefit You
As technology continues to blur the lines between traditional businesses and the Internet, the importance of online reviews is greater than ever. Especially when it comes to social networks. Whether you sell a product or provide a service, interaction through your social networks is vital to the growth of your brand. Getting your company started […]
Why Facebook Advertising Is Important For A Business?
Why Facebook advertising is important for a business? Facebook has an entire user interface designed for business activities and gives the opportunity to keep business profile pages, online stores and also an advertising system that allows marketers to target their ads based on interests, income level, age, sex, location, a marital status, and many more. […]
Advertising On Instagram
You may have found out about advertising on Instagram, and are now thinking about whether or not you should utilize Instagram as a social media platform to advertise your business. Advertising on Instagram has sparked the interest of most business owners, especially now that the image-based platform is the second most popular social networking site. […]
Facebook Advertising vs. Google Adwords
Because of the rising popularity of social media, advertising through traditional channels like television, radio and newspaper has been replaced with online advertising. As a cheap marketing method with the ability to reach more people than before, online advertising has particularly become popular among startups and small businesses. In fact, Facebook Advertising and Google Adwords […]
Search Engine Optimization vs. Search Engine Marketing
Search Engine Optimization vs. Search Engine Marketing, what do they mean? Before we dive into that, let’s understand their basic importance. As of 2017, the number of searches over the internet averaged almost 6 billion a day. While it is true that social media has taken the world by storm, there is more going on […]
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