Driving 968 Verified Store Visits Through Strategic Geofencing Campaigns

A multi-location vehicle services provider needed to intercept competitor customers and drive immediate foot traffic across Louisiana markets.

The Result

Geotargeting

552 unique customers generated 968 verified in-store visits across Alexandria, Baton Rouge, and Lafayette

We deployed custom geofences around competitor locations and high-traffic zones with real-time mobile ad delivery and visit attribution tracking.

Driving 968 Verified Store Visits Through Strategic Geofencing Campaigns

A multi-location vehicle services provider needed to intercept competitor customers and drive immediate foot traffic across Louisiana markets.

The Result

Geotargeting

552 unique customers generated 968 verified in-store visits across Alexandria, Baton Rouge, and Lafayette

We deployed custom geofences around competitor locations and high-traffic zones with real-time mobile ad delivery and visit attribution tracking.

The
Challenge

The
Solution

We deployed custom geofences around competitor locations and high-traffic zones with real-time mobile ad delivery and visit attribution tracking.

The
Challenge

A multi-location vehicle title and registration provider faced a critical customer acquisition challenge: capturing motorists already in market for DMV services but heading to competitor locations or government offices. Traditional digital advertising reaches customers when they’re researching options, but the highest-value opportunity exists in intercepting customers at the precise moment they’re physically traveling to or visiting alternative service providers. The company needed a strategy to deliver timely, relevant mobile ads to potential customers based on their real-world location and movement patterns, essentially reaching them in competitors’ parking lots with a better, faster alternative just minutes away. Success required not just mobile ad delivery, but verified proof that digital impressions translated into physical foot traffic and in-store conversions.

The
Solution

FOGO Solutions developed a sophisticated location-based mobile advertising strategy leveraging advanced geofencing technology:

  • Strategic Geofence Design

    Custom geofences were constructed around three critical location types: competitor DMV alternative providers, government DMV offices with notoriously long wait times, and high-traffic retail centers where vehicle service needs often arise. This multi-layered approach ensured comprehensive coverage of potential customer movement patterns.

  • Real-Time Mobile Ad Delivery

    Mobile banner and interstitial ads were delivered to opted-in users via apps and mobile browsers when they entered targeted geofenced zones. Ad creative emphasized speed, convenience, and proximity advantages over current location, messaging designed to trigger immediate reconsideration of service provider choice.

  • Verified Visit Attribution

    Advanced tracking technology connected mobile ad impressions to physical store visits, providing unprecedented visibility into the customer journey from digital exposure to in-person conversion. This attribution capability transformed geofencing from awareness play to measurable performance channel.

  • Market-Specific Optimization

    Weekly performance analysis across Alexandria, Baton Rouge, and Lafayette informed real-time geofence adjustments, creative refinements, and budget allocation decisions. This agile approach maximized coverage in highest-performing markets while testing expansion opportunities.

  • Hyper-Local Targeting Precision

    Campaign targeting focused exclusively on users within immediate proximity to service locations, ensuring ad delivery reached only prospects who could realistically visit within the same trip or day.

FOGO Solutions developed a sophisticated location-based mobile advertising strategy leveraging advanced geofencing technology:

  • 601,466total impressions delivered to mobile users in targeted zones
  • 568 total clicks from users engaging with location-based offers
  • 552 unique on-site responders representing distinct customers influenced by the campaign
  • 968 verified store visits tracked through location attribution technology
  • 1.75 visits per responder indicating strong conversion and potential repeat visit behavior
Social Hand Mobile Device

The Impact

FOGO Solutions transformed location intelligence into a measurable customer acquisition channel for the vehicle services provider. By deploying geofences around competitor locations and high-traffic zones, the campaign intercepted nearly 1,000 verified customer visits that otherwise would have gone to competing service providers. The verified visit attribution capability, connecting mobile impressions to physical store traffic, provided unprecedented accountability in a marketing channel often criticized for measurement ambiguity. With 338 unique responders in Alexandria alone generating 509 visits, the campaign demonstrated not just customer acquisition but engagement strong enough to drive repeat visits. This hyper-local targeting strategy proved particularly effective for a service category where customer decisions are often made based on proximity and convenience rather than brand loyalty. The geofencing infrastructure established through this campaign creates a sustainable competitive advantage, allowing the business to systematically intercept competitor traffic and capture customers at the precise moment location matters most. For a multi-location operator competing against government DMV offices and established alternatives, geofencing provides the strategic capability to turn competitor proximity into customer acquisition opportunity.

We use FOGO for many services and needs. They are our go-to for our technical needs, questions and assistance. We have worked very closely with Angel A. and absolutely appreciate the time, attention, and energy he provides to our specific and unique needs. We are looking currently to expand how FOGO assists us in our day to day activities and business, because we believe that their services help us improve our very own.
Jesse was super helpful! Although my issue has to be escalated to a higher tier, he was very kind a patient with me as I am horrible with technology!
The IT guy (i think Jackson) was very helpful and quick in getting me back on line.
Jackson connected quickly and resolved my issue.
FOGO has hit a homerun every time I have reached out in need of help/assistance. Just today, Jackson was very helpful in getting my Outlook Inbox back working again. Never any problems with FOGO, only solutions!
Jackson and Jessie Helped me download and troubleshoot ArcGIS Pro on my Computer. They did an excellent job.
Jackson is rock solid!! Helped me rapidly recover some documents while we sorted out the bigger server problems so that we could continue working. Give this man a raise!
Jackson was very helpful! He made sure my printer was connected to my computer and made sure I didn't need anything else. He answered all my questions and never felt rushed off the phone. Thank you Jackson!
Shawn was incredible! He was so helpful with everything I needed. I would highly recommend.
Jackson helped me today to resolve an issue where i could not use the outlook classic application. Jackson was the fourth It person to attempt to fix the issue and was able to get it completed quickly! Awesome support!!
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