Driving 968 Verified Store Visits Through Strategic Geofencing Campaigns
The Result

552 unique customers generated 968 verified in-store visits across Alexandria, Baton Rouge, and Lafayette
We deployed custom geofences around competitor locations and high-traffic zones with real-time mobile ad delivery and visit attribution tracking.
Driving 968 Verified Store Visits Through Strategic Geofencing Campaigns
The
Challenge
The
Solution
We deployed custom geofences around competitor locations and high-traffic zones with real-time mobile ad delivery and visit attribution tracking.
The
Challenge
A multi-location vehicle title and registration provider faced a critical customer acquisition challenge: capturing motorists already in market for DMV services but heading to competitor locations or government offices. Traditional digital advertising reaches customers when they’re researching options, but the highest-value opportunity exists in intercepting customers at the precise moment they’re physically traveling to or visiting alternative service providers. The company needed a strategy to deliver timely, relevant mobile ads to potential customers based on their real-world location and movement patterns, essentially reaching them in competitors’ parking lots with a better, faster alternative just minutes away. Success required not just mobile ad delivery, but verified proof that digital impressions translated into physical foot traffic and in-store conversions.
The
Solution
FOGO Solutions developed a sophisticated location-based mobile advertising strategy leveraging advanced geofencing technology:
FOGO Solutions developed a sophisticated location-based mobile advertising strategy leveraging advanced geofencing technology:

The Impact
FOGO Solutions transformed location intelligence into a measurable customer acquisition channel for the vehicle services provider. By deploying geofences around competitor locations and high-traffic zones, the campaign intercepted nearly 1,000 verified customer visits that otherwise would have gone to competing service providers. The verified visit attribution capability, connecting mobile impressions to physical store traffic, provided unprecedented accountability in a marketing channel often criticized for measurement ambiguity. With 338 unique responders in Alexandria alone generating 509 visits, the campaign demonstrated not just customer acquisition but engagement strong enough to drive repeat visits. This hyper-local targeting strategy proved particularly effective for a service category where customer decisions are often made based on proximity and convenience rather than brand loyalty. The geofencing infrastructure established through this campaign creates a sustainable competitive advantage, allowing the business to systematically intercept competitor traffic and capture customers at the precise moment location matters most. For a multi-location operator competing against government DMV offices and established alternatives, geofencing provides the strategic capability to turn competitor proximity into customer acquisition opportunity.
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