Driving 326 High-Value Conversions At $32.48 CPA Through Local Search Dominance

A New Orleans precious metals retailer needed to capture high-intent buyers searching for coin appraisals, gold buying, and rare collectibles in a competitive market.

The Result

30.06% CTR on top keywords and 4.43% improvement in search impression share across southern Louisiana

We deployed geo-targeted search campaigns with buyer-intent keywords and continuous bid optimization to drive both online conversions and foot traffic.

Driving 326 High-Value Conversions At $32.48 CPA Through Local Search Dominance

A New Orleans precious metals retailer needed to capture high-intent buyers searching for coin appraisals, gold buying, and rare collectibles in a competitive market.

The Result

30.06% CTR on top keywords and 4.43% improvement in search impression share across southern Louisiana

We deployed geo-targeted search campaigns with buyer-intent keywords and continuous bid optimization to drive both online conversions and foot traffic.

The
Challenge

The
Solution

We deployed geo-targeted search campaigns with buyer-intent keywords and continuous bid optimization to drive both online conversions and foot traffic.

The
Challenge

A New Orleans-based precious metals and coin dealer operated in one of retail’s most competitive and trust-dependent categories. Capturing customers actively searching for coin appraisals, gold buying services, and rare collectibles required overcoming significant barriers: establishing credibility against national buyers, competing for limited search impression share in a concentrated geographic market, and converting high-consideration shoppers who often compare multiple dealers before transacting. The company needed a strategy that would drive both immediate online conversions and long-term foot traffic to their physical location while maintaining profitability in a category where customer lifetime value varies dramatically.

The
Solution

FOGO Solutions built a precision-targeted Google Search Ads strategy designed to capture buyers at decision-making moments:

High-Intent Keyword Architecture

Campaign focus centered on transactional keywords like “coin appraisal near me,” “sell silver,” and “rare coins” that indicated immediate buying or selling intent rather than educational browsing. This approach ensured budget concentrated on prospects ready to engage rather than researchers gathering information.
Local Trust Signals

Ad extensions and callouts emphasized the company’s New Orleans presence, physical location accessibility, and local expertise. These trust-building elements proved critical in a category where buyers prefer established, verifiable local dealers over anonymous online buyers.
Geo-Intelligent Bid Management

Bidding strategies were optimized at the neighborhood level across southern Louisiana, with particular focus on high-converting areas in New Orleans and Metairie. This granular approach maximized impression share where it mattered most while avoiding budget waste in lower-performing regions.
Performance-Driven Optimization

Continuous refinement of bid strategies and ad copy improved click-through rates while systematically reducing wasted spend. Real-time performance monitoring identified winning keyword combinations and informed budget reallocation decisions.
Conversion-Focused Tracking

Comprehensive measurement of both online conversions and store visit signals provided complete visibility into campaign impact across digital and physical channels.

FOGO Solutions built a precision-targeted Google Search Ads strategy designed to capture buyers at decision-making moments:

326 total conversions from high-intent precious metals buyers and sellers
$32.48 average cost per conversion maintaining profitability in a high-consideration category
4,961 total clicks from qualified prospects actively seeking services
$2.13 average cost per click demonstrating efficient traffic acquisition
7.13% conversion rate significantly outperforming retail industry benchmarks
69,534 impressions building sustained awareness among target audiences
22.21% search impression share with +4.43% year-over-year improvement
$10,588.73 total investment deployed strategically across high-performing keywords

The Impact

FOGO Solutions transformed the precious metals dealer’s digital presence from invisible to dominant in their local market. By combining transactional keyword targeting with trust-building local signals and disciplined bid management, the campaign captured high-intent buyers at precisely the moment they were ready to transact. The 30% click-through rate on top-performing keywords—nearly 10x typical retail advertising performance—demonstrates that strategic local targeting can overcome even the most competitive search landscapes. With improved search impression share and a proven conversion model, the dealer now operates with predictable customer acquisition costs and the confidence to expand inventory investment knowing they can efficiently reach ready buyers. The campaign established not just a lead generation channel, but a sustainable competitive advantage in a market where digital visibility increasingly determines market share.

Alex K.

2 weeks ago

My experience with Kai specifically has been excellent! He has helped me multiple times and has been extremely helpful and easy to work with every time!

Emily E.

3 months ago

I worked with John W. from Fogo to deal with a screen problem. he was prompt and professional, checked all the settings in the computer and we got my issues figured out. he did not make me sit on the phone during updates, all in all I'm happy with the service

Gail O.

4 months ago

I have worked with John W at Fogo for the last 4+ years. He is always willing to help me with any issues I have and takes his time to explain!! All the support staff at Fogo is awesome!!

Evelinda C.

4 months ago

John W. always comes to the rescue when my laptop starts acting up. He's my IT hero. Everyone at FOGO are very knowledgeable and friendly.

Carroll County Chamber of C.

4 months ago

Fogo is always Fantastic. Jackson at Fogo was invaluable and addressed all my computer needs. He continued to follow up until we could complete the help ticket. That means a lot.

Jayme C.

4 months ago

Jackson really helped us out and got us running quickly. Thank you!

Joseph S.

4 months ago

John is amazing as he shows great enthusiasm and very helpful while providing excellent customer support . John makes sure to resolve 100% of the it issues I submit to him with very fast turn around .

Elizabeth K.

4 months ago

My company has worked with John W. at Fogo for several years now. John is always willing to help, explains tech things in understandable ways, and has been instrumental in helping us reformat out file structure and repetitive client processes. I'm happy to get to work with him!

Chris S.

4 months ago

We use FOGO for all our IT service needs. Whether is it a quick call, a ticket issuance, or a planned maintenance, they have consistently supported us in our needs. Shout out to John W. If it wasn't for his technical acumen and ability to explain complicated issues in basic terms we would have struggled to make progress as we continue to transform to a modern business with modern technical needs. Thank you for all your help and professionalism.