Marketing

social media business

How can being active on social media help my business?

How can being active on social media help my business? Did you know there are now over 4 billion active social media users around the world? That in and of itself is a reason to make sure your business is active on social media. However, there are several more reasons and benefits to being on …

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Google Analytics

Why is Google Analytics so important for a website?

Why is Google Analytics so important for a website? Google Analytics (GA) can be intimidating at first glance. There is a plethora of data about your business’s web traffic. It can be overwhelming, to say the least, however, GA can also be an incredibly helpful tool for growing your business and your online presence. What …

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5 Reasons Your Small Business Needs A New, Modern Website

5 Reasons Your Small Business Needs A New, Modern Website

If your website is not optimized for modern browsers and devices, you are likely to miss missing out on a huge opportunity to attract more visitors and increase sales. However, it’s not just about making your site look more modern, many other factors come into play when optimizing the user experience through your small business …

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Importance of Online Reputation Management in the Digital Age

Importance of Online Reputation Management in the Digital Age

Your online reputation is said to be a reflection of you and your business. According to Forbes, 97% of online business owners stress the importance of online reputation management. ORM is considered a very important SEO practice. The better reviews you have, the higher you’ll rank on search engines. What is Online Reputation Management? Online …

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is your contact page costing you conversions

Is your Contact Us page costing you conversions?

Website design is a rapidly growing field, but by no means is it a recent development. As more and more business is conducted online, however, it is essential that web users can easily locate your contact information. To successfully attract new customers, they must be able to find your NAP (name, address, phone number) and …

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