It’s important that small businesses prioritize strategies that connect them with their target audience. One of the most effective tools in a small business owner’s arsenal is local SEO. Short for Local Search Engine Optimization, this specialized SEO strategy focuses on improving a business’s visibility within its local area. If you’re a small business owner […]
How Local SEO Empowers Small Business Growth Read More »
When you find yourself in the market for a service or a product where do you look to? Chances are you head to Google to scope out your options. As you scroll and click on various businesses you’re likely to come across their Google My Business (GMB) ad. So, what is it and what are
The Benefits of Google My Business in 2020 Read More »
Search engine optimization (SEO) is an organic marketing strategy that is absolutely essential for the success of your online business. SEO offers quality content, positive user experience and an increase of visibility on the internet. This results in bringing a high number of users to your website. Here are some reasons why every business should
5 Reasons Why Your Business Needs To Invest In SEO Read More »
Search Engine Optimization vs. Search Engine Marketing, what do they mean? Before we dive into that, let’s understand their basic importance. As of 2017, the number of searches over the internet averaged almost 6 billion a day. While it is true that social media has taken the world by storm, there is more going on
Search Engine Optimization vs. Search Engine Marketing Read More »
The foundation of a great Local SEO campaign is an optimized Google My Business listing. These listings consist of Google Search, Google Images, and specifically Google Maps. 2nd Line Marketing has perfected the creation, verification, and optimization process. A consistent Google My Business listing is as valuable as having an ad in the yellow pages
Google My Business Listing – How Important Is It? Read More »
Citation Sites are online listings for local businesses. However, before you write them off you should understand their effect on your business. Furthermore, citation sites enable your company to gain visibility in directories such as Facebook, Yelp, and Mapquest just to name a few. Additionally, you can find listings on websites, apps, and social platforms.
What Are Citation Sites And Why Do We Need Them? Read More »
