Technology

The State of the Union: Where Technology Stands Coming Out of COVID-19

Over the past couple of months, everything has changed. Many of these changes will have ongoing impacts on our businesses. As we begin to see businesses looking toward their futures again. It’s time to take a look at the state of the union. Particularly where things stand with technology, communication, and the workforce of the …

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Five Tips for Working in the In-Between

We’ve reached an in-between status of this quarantine. Businesses are starting to open back up (with restrictions), but a lot of employees are finding themselves in an awkward spot between working in the office and remaining at home. Doctors are utilizing video and tele-conference appointments but are holding office hours to see patients and perform …

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How Do We Make This Work? 5 Ways to Adapt in this New Work World

You’ve probably grown tired of hearing the words “adjusting to the new normal.” Unfortunately, though, there’s really no other way to say it. This pandemic has permanently changed our work environment, whether you’re already back in the office or remain in quarantine for several more weeks. We must create a new normal for how we …

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Organic SEO

The foundation of a great Organic SEO campaign is an optimized Google My Business listing. 2nd Line Marketing has perfected the creation, verification, and optimization process for our clients. When it comes to local business advertising, an accurate and informative listing on Google is as valuable as having an ad in the yellow pages 20 …

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5 Reasons Why Your Business Needs To Invest In SEO

Search engine optimization (SEO) is an organic marketing strategy that is absolutely essential for the success of your online business. SEO offers quality content, positive user experience and an increase of visibility on the internet. This results in bringing a high number of users to your website. Here are some reasons why every business should …

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Search Engine Optimization vs. Search Engine Marketing

Search Engine Optimization vs Search Engine Optimization, what do they mean? Before we dive into that, let’s understand their basic importance. As of 2017, the number of searches over the internet averaged almost 6 billion a day. While it is true that social media has taken the world by storm, there is more going on …

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