Driving 326 High-Value Conversions At $32.48 CPA Through Local Search Dominance

A New Orleans precious metals retailer needed to capture high-intent buyers searching for coin appraisals, gold buying, and rare collectibles in a competitive market.

The Result

30.06% CTR on top keywords and 4.43% improvement in search impression share across southern Louisiana

We deployed geo-targeted search campaigns with buyer-intent keywords and continuous bid optimization to drive both online conversions and foot traffic.

Driving 326 High-Value Conversions At $32.48 CPA Through Local Search Dominance

A New Orleans precious metals retailer needed to capture high-intent buyers searching for coin appraisals, gold buying, and rare collectibles in a competitive market.

The Result

30.06% CTR on top keywords and 4.43% improvement in search impression share across southern Louisiana

We deployed geo-targeted search campaigns with buyer-intent keywords and continuous bid optimization to drive both online conversions and foot traffic.

The
Challenge

The
Solution

We deployed geo-targeted search campaigns with buyer-intent keywords and continuous bid optimization to drive both online conversions and foot traffic.

The
Challenge

A New Orleans-based precious metals and coin dealer operated in one of retail’s most competitive and trust-dependent categories. Capturing customers actively searching for coin appraisals, gold buying services, and rare collectibles required overcoming significant barriers: establishing credibility against national buyers, competing for limited search impression share in a concentrated geographic market, and converting high-consideration shoppers who often compare multiple dealers before transacting. The company needed a strategy that would drive both immediate online conversions and long-term foot traffic to their physical location while maintaining profitability in a category where customer lifetime value varies dramatically.

The
Solution

FOGO Solutions built a precision-targeted Google Search Ads strategy designed to capture buyers at decision-making moments:

High-Intent Keyword Architecture

Campaign focus centered on transactional keywords like “coin appraisal near me,” “sell silver,” and “rare coins” that indicated immediate buying or selling intent rather than educational browsing. This approach ensured budget concentrated on prospects ready to engage rather than researchers gathering information.
Local Trust Signals

Ad extensions and callouts emphasized the company’s New Orleans presence, physical location accessibility, and local expertise. These trust-building elements proved critical in a category where buyers prefer established, verifiable local dealers over anonymous online buyers.
Geo-Intelligent Bid Management

Bidding strategies were optimized at the neighborhood level across southern Louisiana, with particular focus on high-converting areas in New Orleans and Metairie. This granular approach maximized impression share where it mattered most while avoiding budget waste in lower-performing regions.
Performance-Driven Optimization

Continuous refinement of bid strategies and ad copy improved click-through rates while systematically reducing wasted spend. Real-time performance monitoring identified winning keyword combinations and informed budget reallocation decisions.
Conversion-Focused Tracking

Comprehensive measurement of both online conversions and store visit signals provided complete visibility into campaign impact across digital and physical channels.

FOGO Solutions built a precision-targeted Google Search Ads strategy designed to capture buyers at decision-making moments:

326 total conversions from high-intent precious metals buyers and sellers
$32.48 average cost per conversion maintaining profitability in a high-consideration category
4,961 total clicks from qualified prospects actively seeking services
$2.13 average cost per click demonstrating efficient traffic acquisition
7.13% conversion rate significantly outperforming retail industry benchmarks
69,534 impressions building sustained awareness among target audiences
22.21% search impression share with +4.43% year-over-year improvement
$10,588.73 total investment deployed strategically across high-performing keywords

The Impact

FOGO Solutions transformed the precious metals dealer’s digital presence from invisible to dominant in their local market. By combining transactional keyword targeting with trust-building local signals and disciplined bid management, the campaign captured high-intent buyers at precisely the moment they were ready to transact. The 30% click-through rate on top-performing keywords—nearly 10x typical retail advertising performance—demonstrates that strategic local targeting can overcome even the most competitive search landscapes. With improved search impression share and a proven conversion model, the dealer now operates with predictable customer acquisition costs and the confidence to expand inventory investment knowing they can efficiently reach ready buyers. The campaign established not just a lead generation channel, but a sustainable competitive advantage in a market where digital visibility increasingly determines market share.

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Christy C.

We use FOGO for many services and needs. They are our go-to for our technical needs, questions and assistance. We have worked very closely with Angel A. and absolutely appreciate the time, attention, and energy he provides to our specific and unique needs. We are looking currently to expand how FOGO assists us in our day to day activities and business, because we believe that their services help us improve our very own.

Catherine S.

Jesse was super helpful! Although my issue has to be escalated to a higher tier, he was very kind a patient with me as I am horrible with technology!

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FOGO has hit a homerun every time I have reached out in need of help/assistance. Just today, Jackson was very helpful in getting my Outlook Inbox back working again. Never any problems with FOGO, only solutions!

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Jackson and Jessie Helped me download and troubleshoot ArcGIS Pro on my Computer. They did an excellent job.

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Jackson was very helpful! He made sure my printer was connected to my computer and made sure I didn't need anything else. He answered all my questions and never felt rushed off the phone. Thank you Jackson!

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Shawn was incredible! He was so helpful with everything I needed. I would highly recommend.

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Jackson helped me today to resolve an issue where i could not use the outlook classic application. Jackson was the fourth It person to attempt to fix the issue and was able to get it completed quickly! Awesome support!!