When you find yourself in the market for a service or a product where do you look to? Chances are you head to Google to scope out your options. As you scroll and click on various businesses you’re likely to come across their Google My Business (GMB) ad. So, what is it and what are the benefits of Google My Business? Essentially, it is a portfolio of your business summarizing everything you have to offer. It is where you will find customer reviews and recommendations as well. Consequently, these bear an importance to the consumer when weighing their options. This resource is the difference between you and your competitor.
Aside from this, there are benefits of Google My Business. For instance, it shows your current google rating, directions to your business, and links to your site and social platforms. Lastly, it shows photos of your business, inside and out. These are all key details you want your potential customers to easily find and navigate. Above all, it is a badge of trust in the digital world.
Why Use Google My Business?
First of all, 97% of people go online to learn more about a company more than anywhere else. If that isn’t enough to convince you, 50% of all Google searches are for local information. Those stats are exactly the reason you should be implementing Google My Business in your marketing strategies.
So what does Google My Business (GMB) have to offer & will it help my company?
The answer is YES! Google My Business is a free and extremely helpful Search Engine Optimization tool that anyone can use. Therefore, you should take advantage and help your business get the online visibility you deserve. In addition, you can learn more about your customer’s online behavior and data trends so you are able to see what works and what doesn’t.
Furthermore, it is another line of communication for you, your potential customers and your current clients. You are able to monitor and reply to your reviews in a timely manner, so that you continue to establish trust. Conversely, prospective customers are able to view your ratings and comments to see how you conduct business. With features that allow you to communicate upcoming events, promotions, and new updates you’ll be able to keep your audience in the loop.Additionally, each post you make has a call to action button. This makes it easier than ever for your shopper to connect directly to you. Any time there is a chance for you to interact with clients, take it! It can never hurt to be involved.
Accuracy
To begin with, your Google My Business listing contains your business’s basic information such as your address, phone number, and hours of operation. Along with this, it is important to keep in mind that many third party sites utilize Google for their info. This means your information should be accurate at all times in order to keep it consistent across the digital board.
Posts
Google My Business allows you to create custom posts for your listing. Ranging from updates to special ongoing promotions, you’ll keep your audience engaged. Moreover, you can easily create a post from any mobile device or computer. This is your time to get creative and show your customers who you are as a brand. Additionally, your posts have the option to put in a call to action. You are able to link your site, list a phone number, schedule an appointment, or book services in just a click.
Recommendations & Reviews
Reviews and recommendations are gold. Your online reputation can speak volumes before a consumer even navigates to your website. Online reviews are the new “word of mouth”. They attest to your dependability. 84% of people trust reviews as much as they would a personal recommendation.
Likewise, give answers to your customers. A quick and direct response is always best. Take your most popular questions and pin them to your listing.
Photos
Give a strong impression! Google My Business lets you show off your company with photos and videos. So, upload as many pictures and videos as you can. Create a setting for your environment that your customers can get to know.
Though these are the core basics, Google My Business offers more. It is worth exploring your dashboard for total optimization.
Now that the details are out of the way, let’s explore the benefits.
What Are The Benefits of Google My Business?
Off the top, being a free marketing tool is one of the major benefits of Google My Business. However, there is so much more. You’re not only using Google but you are being endorsed by them! That is a huge win for any company and assurance to consumers. As a result, the trust begins to build from there. Credibility leads to more site clicks which eventually drive up your sales. On the analytical side of GMB, you get the benefit of a boost in your local SEO. Similarly, you get an inside view of how you are being found and what gets you that visibility.
Insights
Google My Business analytics are another huge benefit to your marketing strategy. With these statistics you are able to see how customers searched for your business and what area they are searching from. Not only that, but you also have access to information on how many people call you directly from a local search result in Search and Maps. You are able to manage how you appear in both, making it a simple process to find you.
Along the same lines, as you grow your marketing campaign, you are able to track your performance as well. Your Google dashboard provides a look into your customer activity and interaction. This is the feedback you need in order to understand what marketing efforts see results. You will begin to understand your audience and better cater your ads to them. You want to know what peak times are and where a majority of your audience is searching from. Free feedback is your fuel.
In conjunction, GMB profiles appear in what is called the Local “3-pack” of search results. The Local 3-pack is in a prime area of space on the search results page. The information that is shown is your GMB listing. To have your listing feature in this space is as valuable as can be. It is a free spot that is earned by your efforts if you highly optimize your profile. Google My Business is nothing if not cost-effective.
In the End
Overall, with a complete and informative Google My Business listing, you are more likely to be trusted and 7x more likely to receive site clicks. You are able to give your consumers a taste of what it is like to do business with you. With little investment, aside from time and attention, the benefits of Google My Business are unmatched. Create buzz around your business, start optimizing your digital presence now!
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