Google Ads for Retail Lead Generation

ByMark Hebert

Client: Precious Metals & Coin Dealer
Partner: FOGO Solutions
Platform: Google Search Ads
Reporting Period: July 23, 2024 โ€“ July 23, 2025

Overview
A New Orleans-based precious metals retailer partnered with FOGO Solutions to grow their online visibility and attract high-intent customers searching for coin appraisals, gold buying, and rare collectibles. The goal was to drive both in-store traffic and online conversions through strategic paid search campaigns.

Objectives

  • Increase leads and foot traffic from Google Search for jewelry, silver, and coin services
  • Maximize ROI by optimizing cost-per-click (CPC) and cost-per-conversion (CPA)
  • Improve visibility in competitive search markets like New Orleans and Metairie

Strategy

FOGO Solutions launched a focused search campaign for โ€œPrecious Metals โ€“ Search Network,โ€ using:

  • High-intent keyword targeting (โ€œcoin appraisal near me,โ€ โ€œsell silver,โ€ โ€œrare coinsโ€)
  • Local ad extensions and callouts to drive store visits and contact
  • Continuous optimization of bid strategies and ad copy to improve CTR and reduce waste
  • Geo-targeted bidding focused on top-converting neighborhoods in southern Louisiana

Performance Highlights

  • Total Ad Spend: $10,588.73
  • Impressions: 69,534
  • Clicks: 4,961
  • Average CPC: $2.13
  • Conversion Rate: 7.13%
  • Conversions: 326
  • Cost Per Conversion: $32.48
  • Search Impression Share: 22.21% (+4.43% improvement)
  • Top Performing Keywords:
    • โ€œcoin appraisal near meโ€ โ€“ 2,579 clicks, 10.4% CTR
    • โ€œcoin dealers new orleansโ€ โ€“ 431 clicks, 12.45% CTR
    • โ€œnew orleans gold and silverโ€ โ€“ 266 clicks, 30.06% CTR

Business Impact

FOGO Solutions helped this regional retailer generate over 320 high-value conversions while improving visibility and lowering average CPC. By aligning keyword strategy with local buyer intent and refining campaigns around top-performing terms, the company solidified its position as a leading destination for precious metal buyers and sellers in the New Orleans area.

Looking to grow leads and foot traffic for your retail business?

Contact FOGO Solutions at (866) 674-3836
Visit fogosolutions.com