Local SEO Result

ByMark Hebert

Client: Precious Metals Dealer
Partner: FOGO Solutions
Focus: Local SEO (Map Pack & Organic Rankings)
Reporting Period: July 2024 โ€“ July 2025

Overview
A New Orleans-based retailer specializing in gold, silver, and rare coins partnered with FOGO Solutions to increase visibility in local search. The objective was to dominate search results for high-value transactional queries, improve Google Business Profile rankings, and drive in-store traffic from local searchers.

Objectives

  • Improve Google Map Pack and organic rankings for gold and silver-related keywords
  • Increase visibility in New Orleans, Metairie, and surrounding areas
  • Drive local traffic from high-intent users searching for appraisals and purchasing services

Local SEO Strategy

FOGO Solutions executed a high-performance local SEO strategy that included:

  • Optimization of the Google Business Profile (photos, services, categories, reviews)
  • Keyword-targeted service pages for “buy gold,” “coin appraisal,” and related queries
  • Directory cleanup and citation building for NAP consistency
  • Weekly rank tracking and reporting across multiple search engines and locations

Ranking Highlights (as of July 2025)

  • Google Map Pack (Local Pack):
    โ€” 50 total keywords tracked
    โ€” Average Rank: 1.12
    โ€” 100% of keywords ranked in the top 3
  • Google Places
    โ€” 67 keywords tracked
    โ€” Average Rank: 1.21
    โ€” Best Rank: 1 for all tracked searches
  • Google Organic (Local Results)
    โ€” 61 keywords tracked
    โ€” Average Rank: 3.10
    โ€” 75% ranked on Page 1

Top Performing Keywords

  • โ€œbuy gold bars new orleansโ€ โ€“ Rank 1 (Map Pack + Organic)
  • โ€œcoin appraisal near meโ€ โ€“ Rank 1
  • โ€œsell jewelry for cashโ€ โ€“ Rank 1
  • โ€œcoin dealers new orleansโ€ โ€“ Rank 1

Impact

Through aggressive optimization and strategic content targeting, FOGO Solutions helped this local business become the top result for nearly every relevant local search. By owning premium positions across Googleโ€™s local listings, the business achieved greater brand trust, higher foot traffic, and a measurable lift in customer inquiries.

Want to rank #1 in your local market?

Contact FOGO Solutions at (866) 674-3836
Visit fogosolutions.com