Driving 4,672 Leads At $6.14 CPL Through Facebook Ads
The Result
17.8% conversion rate
17.8% conversion rate and 60% lower CPL than industry benchmark
Driving 4,672 Leads At $6.14 CPL Through Facebook Ads
The Result
17.8% conversion rate
17.8% conversion rate and 60% lower CPL than industry benchmark
The
Challenge
The
Solution
We developed geo-targeted Facebook campaigns with mobile-first creative, instant forms, and click-to-call functionality.
The
Challenge
A regional title services provider operating across Louisiana needed to scale local lead generation and drive measurable, low-cost customer acquisition across more than nine office locations. With a mobile-first audience and diverse geographic markets, they required a strategic approach to reach high-intent prospects efficiently.
The
Solution
FOGO Solutions developed and managed a comprehensive Facebook Ads strategy designed for maximum local impact:
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Hyper-Local Targeting
Geo-targeted ad sets were created for each service location, ensuring relevant messaging reached the right audiences in Baton Rouge, Metairie, Lake Charles, Harvey, and beyond.
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Mobile-First Conversion Funnel
Instant Forms and Click-to-Call formats enabled seamless conversions for on-the-go users, while mobile-optimized creative with local messaging drove engagement.
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Continuous Optimization
Weekly A/B testing of copy, images, and CTAs combined with retargeting campaigns for past visitors and engaged users kept performance improving month over month.
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Full Attribution Tracking
Meta Pixel and CallRail integration provided complete visibility into campaign performance and lead quality.
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Test when i have 5
Meta Pixel and CallRail integration provided complete visibility into campaign performance and lead quality.
FOGO Solutions developed and managed a comprehensive Facebook Ads strategy designed for maximum local impact:
The Impact
Top-performing markets included Baton Rouge, Metairie, Lake Charles, and Harvey, with sustained visibility supporting year-round growth across the client’s footprint.
FOGO Solutions’ strategic approach to Facebook advertising delivered nearly 5,000 qualified leads at an industry-leading cost per acquisition. The hyper-local targeting, mobile-first optimization, and continuous testing methodology created a scalable lead generation engine that supported the client’s expansion and market dominance across Louisiana.
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By Amber Griffith โข February 26, 2026
FOGO Solutions
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