Driving 4,672 Leads At $6.14 CPL Through Facebook Ads

A regional title and registration company needed a scalable lead generation strategy across nine Louisiana locations.

The Result

Gear

17.8% conversion rate and 60% lower CPL than industry benchmark

Driving 4,672 Leads At $6.14 CPL Through Facebook Ads

A regional title and registration company needed a scalable lead generation strategy across nine Louisiana locations.

The Result

Gear

17.8% conversion rate

17.8% conversion rate and 60% lower CPL than industry benchmark

The
Challenge

The
Solution

We developed geo-targeted Facebook campaigns with mobile-first creative, instant forms, and click-to-call functionality.

The
Challenge

A regional title services provider operating across Louisiana needed to scale local lead generation and drive measurable, low-cost customer acquisition across more than nine office locations. With a mobile-first audience and diverse geographic markets, they required a strategic approach to reach high-intent prospects efficiently.

The
Solution

FOGO Solutions developed and managed a comprehensive Facebook Ads strategy designed for maximum local impact:

  • It Support Blue

    Hyper-Local Targeting

    Geo-targeted ad sets were created for each service location, ensuring relevant messaging reached the right audiences in Baton Rouge, Metairie, Lake Charles, Harvey, and beyond.

  • Cybersecurity White

    Mobile-First Conversion Funnel

    Instant Forms and Click-to-Call formats enabled seamless conversions for on-the-go users, while mobile-optimized creative with local messaging drove engagement.

  • Strategicfocus Blue

    Continuous Optimization

    Weekly A/B testing of copy, images, and CTAs combined with retargeting campaigns for past visitors and engaged users kept performance improving month over month.

  • Costefficient Blue

    Full Attribution Tracking

    Meta Pixel and CallRail integration provided complete visibility into campaign performance and lead quality.

  • Network Blue

    Test when i have 5

    Meta Pixel and CallRail integration provided complete visibility into campaign performance and lead quality.

FOGO Solutions developed and managed a comprehensive Facebook Ads strategy designed for maximum local impact:

  • 4,672 total Facebook leads generated across all locations
  • $6.14 average cost per lead, 60% lower than automotive service industry benchmarks
  • 17.8% conversion rate from clicks to qualified leads
  • 3.08% click-through rate demonstrating strong creative resonance
  • 26,181 total clicks, driving consistent traffic to conversion points
  • $28,680 estimated ad spend maximized through strategic optimization
Videoconference Blue

The Impact

Top-performing markets included Baton Rouge, Metairie, Lake Charles, and Harvey, with sustained visibility supporting year-round growth across the client’s footprint.

FOGO Solutions’ strategic approach to Facebook advertising delivered nearly 5,000 qualified leads at an industry-leading cost per acquisition. The hyper-local targeting, mobile-first optimization, and continuous testing methodology created a scalable lead generation engine that supported the client’s expansion and market dominance across Louisiana.

Justin Fabre
2 months ago
FOGO Solutions has helped our company for over 5 years. Amber Griffith and Mark Hebert worked diligently on every task we've asked them to accomplish. They make sure they understand your problem and confirm the problem is solved up to the standards of your expectations. 5 star Services provided, alongside 5 star customer service is hard to find. FOGO Solutions should be your first option and they will become a solution for you and your company.
Tommy Doussan
2 months ago
Excellent support and service! Mark Hebert's knowledge and dedication was above expectations! Thanks FOGO and Mark.
jodi lafranca
2 years ago
We have had a great experience working with FoGo Solutions. They have been very professional, timely and incredibly helpful.
Response from the owner:Thank you, Jodi!
Cari Roy
2 years ago
I have been working with FOGO now for several years and I highly recommend them. They host and manage my website and are such a joy to work with. Located in the CBD, you can actually have face to face meetings if you'd like. I feel confident that my site is secure with them and their response time is incredible. I just needed an update and Mark had it done perfectly and ahead of time. This has been my experience across the board with them. After being with one of the big box hosting companies, I can tell you the difference between service is night and day. I am happy to recommend FOGO to anyone needing any IT services. They are consistent in their quality and as a business owner that's what it's all about.
Response from the owner:Thank you Cari! You are a delight to work with and we appreciate you!
Nolapapa
2 years ago
Since we started with Fogo, our online presence has increased not only in engagement with our readers but also with attractive creator content. The fast turnover of everything is amazing. When I need to post to the website, thanks to Mark! Amber is also on point and very reliable. I can’t say enough about Fogo. if you want to take your brand to the next level, Fogo is where it’s at.
Response from the owner:Thank you Erik! So happy to be a part of the Nolapapa team!
Amy Dollar
2 years ago
My company used FOGO to develop our new website. From start to finish, Amber and her team exhibited professionalism, creativity, and attention to detail. They took the time to understand our brand identity and objectives, resulting in a website that not only meets but exceeds our expectations.
Response from the owner:Thank you so much, Amy. The WGTC team was a pleasure to work with!
Webmaster WGTC
2 years ago
I can't say enough great things about FOGO. My team and I worked with Amber Griffith and Christi Yarema to redesign our website over the course of a few months. They were both extremely knowledgeable, patient, dedicated, and their customer service is fantastic! We could not have accomplished this project without them, and we are so appreciative of their hard work.
Response from the owner:Thank you so much! We are so pleased with how the new site turned out!
shane ortego
2 years ago
Great staff and very knowledgeable. Amber is helping our business grow and has exceeded our expectations. 5 stars and 2 thumbs up
Response from the owner:Thank you Shane. It has been a pleasure to work with you.
Carley Nelson
3 years ago
Fogo Solutions has been wonderful to work with. Their team consistently goes above and beyond. Their amazing customer support, quick turnarounds, and high quality work speaks for itself. Highly recommend!
Response from the owner:Thank you for trusting us with your business, Carley!
Ryan Scully
3 years ago
Quality service provider!
Response from the owner:Thank you, Ryan.
Melissa Welch
3 years ago
As a small business owner, Fogo Solutions has been my go to agency for 6+ years! They are so knowledgable on all things tech and IT and frankly I am not! I can call or email with any types of questions or problems and I get a speedy response. They have even gone above any beyond helping with new software setup and integrations, managing my website and assisting with all digital marketing! I highly recommend Fogo Solutions to anyone needing IT and Marketing assistance!
Response from the owner:Thank you, Melissa.
Phillip Lee
3 years ago
Fogo has handled all of our technology needs for 10+ years, excellent products and always friendly and reliable service. Highly recommended!!
Response from the owner:Thank you Phillip for the review. It has been our pleasure helping you and your business over the years. We can't wait to see what the next 10 years bring.
Destiny Bozeman
3 years ago
FOGO Solutions was amazing to work with. Great Customer Service, fast turn around times, and outstanding end products. They helped rebrand/rebuild our website and we could not be happier with the results. Thank you to Amber and her Team and to Marc for the introduction.
Response from the owner:Thank you, Destiny.
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