Local SEO Result

ByMark Hebert

Client: Precious Metals Dealer
Partner: FOGO Solutions
Focus: Local SEO (Map Pack & Organic Rankings)
Reporting Period: July 2024 – July 2025

Overview
A New Orleans-based retailer specializing in gold, silver, and rare coins partnered with FOGO Solutions to increase visibility in local search. The objective was to dominate search results for high-value transactional queries, improve Google Business Profile rankings, and drive in-store traffic from local searchers.

Objectives

  • Improve Google Map Pack and organic rankings for gold and silver-related keywords
  • Increase visibility in New Orleans, Metairie, and surrounding areas
  • Drive local traffic from high-intent users searching for appraisals and purchasing services

Local SEO Strategy

FOGO Solutions executed a high-performance local SEO strategy that included:

  • Optimization of the Google Business Profile (photos, services, categories, reviews)
  • Keyword-targeted service pages for “buy gold,” “coin appraisal,” and related queries
  • Directory cleanup and citation building for NAP consistency
  • Weekly rank tracking and reporting across multiple search engines and locations

Ranking Highlights (as of July 2025)

  • Google Map Pack (Local Pack):
    — 50 total keywords tracked
    — Average Rank: 1.12
    — 100% of keywords ranked in the top 3
  • Google Places
    — 67 keywords tracked
    — Average Rank: 1.21
    — Best Rank: 1 for all tracked searches
  • Google Organic (Local Results)
    — 61 keywords tracked
    — Average Rank: 3.10
    — 75% ranked on Page 1

Top Performing Keywords

  • “buy gold bars new orleans” – Rank 1 (Map Pack + Organic)
  • “coin appraisal near me” – Rank 1
  • “sell jewelry for cash” – Rank 1
  • “coin dealers new orleans” – Rank 1

Impact

Through aggressive optimization and strategic content targeting, FOGO Solutions helped this local business become the top result for nearly every relevant local search. By owning premium positions across Google’s local listings, the business achieved greater brand trust, higher foot traffic, and a measurable lift in customer inquiries.

Want to rank #1 in your local market?

Contact FOGO Solutions at (866) 674-3836
Visit fogosolutions.com