Local SEO for Mechanical & HVAC Services

ByMark Hebert

Client: Mechanical Services Firm
Partner: FOGO Solutions
Focus: Local SEO (Organic & Map Pack Visibility)
Reporting Period: July 2024 – July 2025

Overview
A Georgia-based HVAC and plumbing contractor partnered with FOGO Solutions to strengthen its local search visibility across West Georgia. The goal was to improve rankings for high-intent service keywords like “AC repair” and “plumber Carrollton GA,” and to ensure the business showed prominently in Google’s Local Pack and mobile search results.

Objectives

  • Improve local rankings in both Google Maps and organic results
  • Target service-based keywords with geographic intent
  • Capture leads from residential and commercial customers searching for HVAC and plumbing services

Local SEO Strategy

FOGO Solutions developed a comprehensive SEO program that included:

  • Optimization of local service pages for HVAC, plumbing, and electrical
  • Strategic keyword mapping tied to specific service areas (Carrollton, GA and surrounding markets)
  • Enhancement of Google Business Profile and citation accuracy
  • Monitoring of rankings across desktop, mobile, and Google Maps (Places)

Ranking Highlights (as of July 2025)

  • Google Mobile Organic
    — Average Rank: 7.5
    — Best Rank: 4.0 for “AC repair”
  • Google Organic
    — Average Rank: 9.0
    — Best Rank: 8.0 for “AC repair”
  • Google Places (Local Pack)
    — Average Rank: 9.0 across 3 tracked terms
    — Best Rank: 6.0 for “plumber Carrollton GA”

Top Performing Keywords

  • “AC repair” – Rank 4 (mobile)
  • “plumber Carrollton GA” – Rank 6 (maps)
  • “HVAC services Carrollton GA” – Top 10 positions across all search engines

Impact

FOGO Solutions helped this regional mechanical contractor increase local visibility for its most profitable services, achieving top-10 rankings across both mobile and local map search. These improvements have helped drive consistent traffic to their website and Google Business Profile, supporting lead generation for both emergency and routine service requests.

Looking to grow your local service business with SEO?

Contact FOGO Solutions at (866) 674-3836
Visit fogosolutions.com