Client: Legal Services Firm
Partner: FOGO Solutions
Campaign: LinkedIn Ads – B2B Lead Generation
Timeframe: January 1 – July 15, 2025 (YTD)
Overview
A professional services law firm partnered with FOGO Solutions to build a high-impact LinkedIn Ads campaign aimed at C-level decision-makers and legal executives. The objective was to generate a steady pipeline of quality leads, establish brand authority, and scale business development efforts across the U.S.
Objectives
- Drive qualified inbound leads via LinkedIn from executives and business leaders
- Build trust and visibility within tightly defined legal, financial, and healthcare sectors
- Maintain a cost-per-lead well below legal industry benchmarks
Strategy
FOGO Solutions delivered a tightly optimized LinkedIn Ads campaign featuring:
- Sponsored Content and Message Ads targeting leadership roles by industry and region
- Direct-response creative promoting free consultations and legal insights
- A/B tested headlines and forms designed to convert high-intent visitors
- Retargeting based on page views, form opens, and past ad engagement
- CRM-integrated lead capture via native LinkedIn forms
Performance Results (Jan–Jul 2025 YTD)
- Leads Generated: 213 qualified leads
- Clicks: 1,924
- Click-Through Rate (CTR): 0.88%
- Conversion Rate: 11.1%
- Average Cost Per Lead (CPL): $66.14
- Estimated Spend: $14,080
- Best-Converting Audiences: Legal executives, COOs, and founders in healthcare & financial services
What Made It Work
Precision targeting based on company size, job title, and industry
Messaging aligned with high-trust, high-stakes legal decision-making
Continual optimization of ad creative, delivery times, and bidding strategies
Seamless mobile experience using LinkedIn native forms
Impact
In the first half of 2025 alone, the campaign generated 213 high-quality leads at an average CPL of $66.14, significantly outperforming industry averages for legal lead generation on LinkedIn. The campaign established a repeatable growth channel for client acquisition while enhancing brand reputation among target sectors.
Looking to connect with qualified decision-makers on LinkedIn?
Contact FOGO Solutions at (866) 674-3836
Visit fogosolutions.com
