Google Ads Performance (2025 YTD)

ByMark Hebert

Client: Regional Mechanical Contractor
Partner: FOGO Solutions
Campaign Type: Google Search Ads
Timeframe: January – July 2025

Overview
A regional mechanical services firm partnered with FOGO Solutions to expand its digital reach and capture more inbound service requests through Google Ads. The goal was to generate high-quality leads for HVAC, plumbing, and electrical services while maintaining cost-efficiency across all campaigns.

Objectives

  • Attract high-intent search traffic for residential and commercial service needs
  • Generate phone calls and form submissions through Google Search
  • Maintain a competitive average cost per click (CPC) in a crowded local market

Strategy

FOGO Solutions executed a targeted Google Ads strategy that included:

  • Segmenting campaigns by service line (HVAC, plumbing, electrical)
  • Local keyword targeting with ad groups structured around job urgency
  • Use of call extensions, location targeting, and call-only ads for mobile users
  • Weekly monitoring of budget pacing and bid strategies
  • Integration with conversion tracking to measure form submissions and calls

Performance Highlights (Jan–Jul 2025)

  • Total Clicks: 882
  • Total Ad Spend: $4,452.95
  • Average CPC: $2.53

Key Wins

  • Consistent lead flow at an efficient CPC under $3
  • Strong keyword match between ads and service-focused searches
  • Leveraged mobile-first campaigns to capture emergency service requests
  • Created brand visibility through search for HVAC & plumbing in West Georgia

Impact

With nearly 900 ad-driven engagements in seven months, FOGO Solutions built a cost-effective lead funnel for the contractor’s commercial and residential service offerings. The campaign established a dependable performance baseline while leaving room for future scale and conversion tracking improvements.

Looking to grow your service business with digital ads?

Contact FOGO Solutions at (866) 674-3836
Visit fogosolutions.com