Google Ads Campaign Performance

ByMark Hebert

Client: Regional Chiropractic & Pain Relief Clinic
Partner: FOGO Solutions
Campaign Focus: Google Search Ads
Reporting Period: July 23, 2024 – July 23, 2025

Overview
A regional health and wellness clinic specializing in chiropractic and pain management partnered with FOGO Solutions to increase local visibility, attract high-intent patients, and drive online appointment bookings through Google Search Ads.

Objectives

  • Increase search visibility for services like chiropractic care and sciatica treatment
  • Generate cost-effective conversions through paid search
  • Reach patients in Greater New Orleans and surrounding communities

Strategy

FOGO Solutions executed a regionally optimized search campaign that included:

  • Targeting service keywords such as “pain management,” “sciatica treatments,” and “joint pain”
  • Dedicated campaigns for general chiropractic and condition-specific services
  • Bid and creative optimizations based on city-level performance (e.g. New Orleans, Metairie, Kenner)
  • Conversion tracking for appointment bookings and ad-triggered calls
  • Focused CPC bidding to lower acquisition costs over time

Key Performance Results

  • Impressions: 3.2M
  • Total Clicks: 38,467
  • Conversions: 16,278
  • Conversion Rate: 42.3% (based on tracked engagements)
  • Cost Per Click (CPC): $0.55
  • Cost Per Conversion: $1.29
  • Total Ad Spend: $20,980.47
  • Top Converting Locations: New Orleans, Metairie, Kenner

Top Performing Campaign Segments

  • General Chiropractic: 2,230 clicks | CTR: 8.33% | Search Impression Share: 18.94%
  • Sciatica: 1,138 clicks | CTR: 15.34% | CPC: $1.65 | SIS: 19.68%
  • Highest CTR Keywords: “migraine clinic near me” (23.1%), “knee pain” (18.1%), “best pain relief” (22.7%)

Impact

With more than 16,000 conversions and an exceptionally low cost per lead of $1.29, FOGO Solutions built a search campaign that delivered measurable business impact. The campaign outperformed national healthcare advertising benchmarks by focusing on high-converting keywords, tight geographic targeting, and performance-based optimizations.

Want similar results for your medical or service-based business?

Contact FOGO Solutions at (866) 674-3836
Visit fogosolutions.com