Geofencing Campaign Performance

ByMark Hebert

Client: Title & Registration Company
Partner: FOGO Solutions
Focus: Mobile Geofencing Campaigns (Foot Traffic Attribution)
Timeframe: May 1, 2024 – September 30, 2024

Overview
A regional automotive services brand partnered with FOGO Solutions to execute a five-month geofencing campaign targeting competitor locations and key residential neighborhoods. The goal was to increase mobile brand exposure and drive physical visits to offices across Louisiana using real-time location-based advertising.

Objectives

  • Reach customers near DMV alternatives, auto dealers, and notary offices
  • Deliver targeted mobile ads via apps and mobile web to high-intent users
  • Measure in-person visits and unique foot traffic by location

Geofencing Strategy

FOGO deployed mobile display campaigns built around three core geofencing tactics:

  • Targeting over a dozen competitor locations, including vehicle registration centers and local DMVs
  • Delivering geo-triggered ads with creative messages like “No Appointments Needed” and “Same Day Title Service”
  • Tracking in-store visits using mobile device ID attribution and comparing performance by ZIP code, city, and location

Campaign Results (May–September 2024)

  • Total Impressions: 843,004
  • Total Clicks: 569
  • Average CTR: 0.07%
  • Total Unique Responders (Devices Visiting Locations): 928
  • Total Verified Visits: 1,172
  • Top Cities by Response Volume:
    – New Orleans: 169,020 impressions, 72,024+ visits
    – Chalmette: Over 138 visits, 35,067+ impressions
    – Metairie: Consistently top 3 in foot traffic from May through September

Performance Highlights

  • July was the strongest month by engagement, generating 169 clicks from 177,863 impressions at a 0.10% CTR
  • Best creative performance: “Same Day Service” ads with 0.10–0.24% CTR depending on version
  • Device IDs from competitor zones consistently showed high conversion into verified walk-in traffic

Impact

FOGO Solutions delivered a measurable increase in foot traffic from targeted neighborhoods and competing businesses across Louisiana. With nearly 1,000 verified responders and over 1,100 store visits tracked in just five months, the campaign helped drive real-world engagement from mobile impressions while reinforcing the client’s position as the faster alternative to the DMV.

Ready to bring real foot traffic through digital marketing?

Contact FOGO Solutions at (866) 674-3836
Visit fogosolutions.com