Geofencing Campaign Performance

ByMark Hebert

Client: Vehicle Title & Registration Provider
Partner: FOGO Solutions
Focus: Location-Based Mobile Advertising (Geofencing)
Reporting Period: January 1 – July 1, 2025

Overview
A multi-location automotive service provider partnered with FOGO Solutions to launch a strategic geofencing campaign aimed at capturing mobile foot traffic from key Louisiana markets. The objective was to increase brand visibility, reach competitors’ customers in real-time, and drive in-store visits through hyper-targeted mobile ad delivery.

Objectives

  • Target potential customers within specific geographic zones (DMV alternatives, high-traffic retail centers, etc.)
  • Deliver relevant mobile ads to increase awareness and drive action
  • Measure unique responders and physical visits to store locations

Geofencing Strategy

FOGO Solutions executed a location-based mobile strategy using:

  • Custom geofences around competitors, high-traffic zones, and partner locations
  • Mobile banner and interstitial ads delivered to opted-in users via apps and browsers
  • Real-time tracking of impressions, clicks, and in-store visit attribution
  • Weekly optimizations to maximize coverage in Alexandria, Baton Rouge, and Lafayette

Campaign Performance (Jan–Jul 2025)

  • Total Impressions: 601,466
  • Total Clicks: 568
  • Average Click-Through Rate (CTR): 0.09%
  • Unique On-Site Responders:
    – Alexandria: 338 responders | 509 total visits
    – Baton Rouge: 148 responders | 218 total visits
    – Lafayette: 66 responders | 120 total visits

Performance by Location

  • Alexandria, LA: 141,327 impressions | 156 clicks
  • Baton Rouge, LA: 172,686 impressions | 148 clicks
  • Lafayette, LA: 95,409 impressions | 93 clicks

Impact

FOGO Solutions’ geofencing campaign successfully translated mobile impressions into physical foot traffic. Over 968 verified visits were generated by 552 unique users, providing a clear signal of customer engagement and conversion at the location level. This campaign proved highly effective in reaching hyper-local audiences and driving measurable store activity.

Looking to drive walk-in traffic through geofencing?

Contact FOGO Solutions at (866) 674-3836
Visit fogosolutions.com