Facebook Ads Lead Generation

ByMark Hebert

Client: Regional Title Services Provider
Partner: FOGO Solutions
Campaign: Facebook Ads – Local Lead Generation
Timeframe: August 1, 2024 – July 22, 2025

Overview
A regional tag and title service provider engaged FOGO Solutions to build a Facebook Ads strategy that would scale customer acquisition across multiple Louisiana markets. The goal: increase landing page traffic, improve cost-efficiency, and drive measurable conversion growth across three key regions.

Objectives

  • Increase high-intent traffic to appointment booking pages
  • Optimize ad cost while scaling across multiple cities
  • Convert more users via localized campaigns and targeted creative

Strategy

FOGO Solutions developed a regionalized Facebook Ads strategy that included:

  • Unique ad sets for Baton Rouge, Lafayette, and Alexandria
  • Mobile-optimized landing pages for key services (appointments, licenses, real IDs)
  • Creative testing with local messaging and high-visibility visual formats
  • Daypart and frequency optimization to reduce CPC and improve CTR
  • Conversion tracking via Meta Pixel and website event monitoring

Key Results (Aug 2024 – Jul 2025)

  • Total Impressions: 3.69 million
  • Reach: 558,777 unique users
  • Landing Page Views: 38,665
  • Total Link Clicks: 46,193
  • Average CTR: 1.76%
  • Cost Per Click (CPC): $0.25
  • Total Ad Spend: $16,330.44
  • Top Markets by Engagement: Baton Rouge (10,528 LP views), Lafayette (6,081 LP views), Alexandria (5,043 LP views)

What Made It Work

  • Regional targeting with city-specific ad sets
  • Strong mobile performance: 1.86% CTR on mobile web placements
  • Older demographics reached: The 65+ age group had the highest reach (23%)
  • Platform-specific optimization: 3.44% CTR on Audience Network 

Business Impact

With nearly 47,000 clicks and a cost per click of just $0.25, this campaign delivered consistent lead volume across Louisiana while maintaining a lean media budget. The strategic use of localized creative, targeted placements, and real-time optimization allowed the business to dominate its core markets with measurable ROI.

Ready to grow your local business with data-backed digital marketing?

📞 Contact FOGO Solutions at (866) 674-3836
🌐 Visit fogosolutions.com