Facebook Ads for Enrollment Growth

ByMark Hebert

Client: Public Technical College
Partner: FOGO Solutions
Campaign: Facebook Ads — Lead Generation for Enrollment
Timeframe: July 22, 2024 – July 22, 2025

Overview
A regional technical college partnered with FOGO Solutions to improve awareness and enrollment in adult education and career training programs. With a limited budget and a diverse audience, the campaign focused on cost-effective lead generation through hyper-targeted Facebook ads across Georgia.

Objectives

  • Increase website traffic and landing page views for adult education and admissions
  • Generate high-quality leads at an affordable cost per conversion
  • Engage working adults aged 25–54 seeking career advancement or a GED

Strategy

FOGO Solutions developed a tailored Facebook Ads campaign with the following approach:

  • Segmented ad sets for general career programs, adult education, and seasonal enrollment pushes
  • A mix of static images and video ads featuring real student outcomes and key deadlines
  • Targeted reach based on age, interest, and past engagement
  • Real-time optimization to reduce cost per click and maximize actions
  • Conversion tracking integrated across multiple landing pages

Performance Highlights

  • Impressions: 1,258,043
  • Reach: 255,880 unique users
  • Landing Page Views: 15,503
  • Link Click-Through Rate (CTR): 1.55%
  • Average CPC: $0.41
  • Total Conversions (Actions): 1,520
  • Cost Per Conversion: $5.32
  • Top Ad Set: Adult Education – 10,499 LP views, $5.94/action

Key Insights

  • CTR exceeded 3% on top-performing creative targeting adult learners
  • Highest engagement among users aged 35–54 (reaching over 110,000 individuals)
  • Strong mobile performance: 1.55% CTR on mobile app placements
  • Platform boost: 3.76% CTR on Meta’s Audience Network

Impact

Over the course of a year, the Facebook Ads campaign drove over 15,500 high-intent visits and 1,500 measurable actions at an average cost of just $5.32 per conversion. The campaign successfully reached career changers, GED seekers, and working adults, establishing a scalable, high-ROI marketing channel for long-term enrollment growth.

Ready to grow enrollments with efficient digital marketing?

Contact FOGO Solutions at (866) 674-3836
Visit fogosolutions.com